How do you build Trust in your organization?

Bill Couchenour | Monday, June 27, 2011



Last week we saw how trust can significantly improve financial results, creativity, innovation and adaptability of an organization. But, how do you build trust? I remember something Warren Bennis and Joan Goldsmith wrote a few years ago that captured my attention1:

“…most of trust comes not from a particular technique, but from the character of the leader.”

Bennis and Goldsmith go on to say that, “In order to create trust you need four ingredients.”:

1) Competence – People need you to be competent at what you do. As Christ-followers we should always be striving to be the best we can be. One of my all-time favorite quotes comes from Dorothy Sayers:“The first demand on a carpenter’s religion is that he makes good tables. What use is anything else if in the center of his life and occupation he is insulting God with bad carpentry.”

2) Congruity – People need you to be a person of integrity. The word “integrity” implies wholeness. In other words, your thoughts, words, actions and intent all need to be congruent. “The one whose walk is blameless, who does what is righteous, who speaks the truth from their heart” (Psalm 15:2).

3) Constant – People need to know what they can expect from you. They need to know that in the heat of battle you will act in a manner that’s in keeping with what they see from day-to-day. It doesn’t mean you can’t express emotion or that you can’t change your mind. It means that you won’t do either of those in a way that catches them by surprise. Live your guiding principles. “I keep my eyes always on the LORD. With him at my right hand, I will not be shaken” (Psalm 16:8).

4) Caring – People know that you genuinely care about them. They need to know that they are not simply a means to an end. The roots for this is found in one of the two most important commandments given to us by Jesus (Matthew 22:39) and the benefits far outweigh the efforts not to mention the additional strength when we knit ourselves together in a vision (Ecclesiastes 4:12).

If you have influence over anyone (including, perhaps especially, volunteers) in an organization, you are a leader. And that means we are responsible for the four ingredients above that speak to character, not technique.

“The trust factor is a social glue that binds commitment and promotes action necessary to produce results.
Without it, you can’t win.”


1 from Learning To Lead – A Workbook On Becoming A Leader by Warren Bennis and Joan Goldsmith


Pragmatic vs. Spiritual

Bill Couchenour | Monday, June 06, 2011



I was in a meeting with a church staff recently when they asked us to speak with their Board of Elders. They wanted us to advise them on some practical governance issues relative to the DNA, vision, strategy and tactics of the church. But one of the specific issues had to do with reticence on the part of some Elders to let the pastor attend the Willow Creek Global Leadership Summit this year. The Summit is an event the pastor has attended a number of times, but this time there was concern that there would be some “secular business people” speaking. The implied thought was that business principles had no place in the church.

I believe the concern was genuine, but it’s founded on a false dichotomy of the sacred and the secular. And it’s a dichotomy that we tend to apply arbitrarily. We will allow the laws of physics to inform how we do a worship service, yet be skeptical of what we might learn about great organizations from Jim Collins. We study computer manuals without regard for the spiritual condition of the author, yet won’t consider what we can learn about trust from Warren Bennis. We follow accounting principles precisely, yet ignore some of the best leadership insights from Ron Heifetz. We even ignore jewels of wisdom from fellow believers, like Peter Drucker, because they’re primarily associated with business.

It’s kind of like saying gravity is a physical principle, so it doesn’t really apply in the church.

There is a spiritual dimension to the church. But, if I understand correctly, that same spiritual dimension exists in all facets of life, including business. Aren’t we to commit all we do, all we are and all we have to God? If we do, wouldn’t that make it sacred? If there is a conversation over coffee that leads to a spiritual breakthrough, is that table at Starbucks any less sacred than a chair in a church? Faithfulness and trustworthiness are fundamental Biblical principles AND they are vitally important for sustained success in business. It seems to me that a principle is either from God or it’s not - regardless of whether it’s applied in the church or in the marketplace. I guess that means the…

Pragmatic is Spiritual (Remember: God made math)


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Life is a spiritual journey, regardless of where you are at this moment. In this journey we cross many bridges – sometimes unknowingly and, sometimes, to extraordinary destinations we could not have envisioned when we stepped on the bridge. I pray this blog, my words and the words of others, will at times be a bridge for you to discover and explore new places.

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